© Reuters. FILE PHOTO: A woman poses with a cigarette in front of the BAT (British American Tobacco) logo in this illustration taken on July 26, 2022. REUTERS/Dado Ruvic/Illustration
LONDON (Reuters) – British American Tobacco (NYSE: ) said Thursday it expects full-year revenue growth between 2% and 4% at constant currency rates, as more people use its e-cigarettes and oral nicotine products.
BAT (LON: ) forecast mid-single-digit adjusted minimum share growth on a constant currency basis for the year ending 31 Dec.
The Lucky Strike cigarette maker also expects “a strong improvement in performance despite the increase in our prices.”
BAT estimated that 3.2 million more consumers switched to fireproofing in the first nine months of the year, bringing the number of users to around 21.5 million.
The company added that sales of its combustible cigarettes were flat in the third quarter but did not provide a full-year figure for sales for the business.