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With the Black Friday shopping extravaganza kicking off the day after Thanksgiving, shoppers will do what they always do and focus their attention on all kinds of electronics deals. medicine.
And according to the analysis of the weather on Friday by the experts of Citi Asia Merchant and Jim Suva, there are mixed opinions among consumers about the latest equipment that can end up in their shopping carts at the end of the year.
The researchers said that a survey of more than 2,200 US consumers found that although the purchase intentions remain mixed in the various categories of electronics, the intentions to spend dollars “are generally lower,” mainly because of the good sales available compared to a year ago.
Among the major electronics groups, Merchant and Suva said that the intentions of smartphone, PC and tablet have increased, while the plans to buy TVs have decreased slightly since last year.
When it comes to mobile phones, Merchant and Suva said there are “a lot of preferences [the] The iPhone Pro series is more expensive compared to last year. [the market] bottoming” in 2023 as exchange rates are slowing from last year.
Other areas where consumers are expected to increase their spending include video game consoles and accessories, wireless headphones and digital cameras. Merchant and Suva said their research showed low purchase intentions among consumers for fitness and smartwatches, computer accessories and smart home devices such as smart speakers.
Merchant and Suva said that overall, demand for consumer goods is “unlikely to resume recovery anytime soon” due to continued fears of inflation and the threat of a recession weighing on consumer sentiment.
However, the experts said they like Apple (NASDAQ: AAPL) sales “remain strong” among consumers, and that it remains positive for companies such as Dell ( DELL ), Logitech ( LOGI ) and Samsung Electronics ( OTCPK:SSNLF ).
Merchant and Suva were more bullish about the likes of Sony ( SONY ), Corning ( GLW ) and HP (NYSE: HPQ). For HP (HPQ), investors saw little positives for the PC and printer technology company following its latest report, and it plans to cut between 4,000 and 6,000 jobs by the end of its 2025 fiscal year.
