There’s no such thing as bad publicity, right?
This, it seems, is how Elon Musk views his Twitter shenanigans when it comes to his other company, Tesla.
On Wednesday’s earnings call, the investor asked Musk how he plans to mitigate the damage to Tesla’s brand, what happened (in terms of other decisions) and Musk’s recent actions and controversial tweets.
Musk gave an interesting answer. “Let me check my Twitter account,” he said. “I have 127 million followers. It continues to grow rapidly. This shows that, you know, I am very popular. I may not be popular with some people, but for many people, the number of my followers speaks. I am very social, probably worldwide, but on Twitter.”
The Tesla Model 3 gets a lot of press with this Indiegogo accessory
Musk is telling the truth about his followers on his rapidly growing Twitter account. But they don’t seem to know – or deliberately deny – the fact that their recent actions on Twitter, including the restoration of right-wing accounts on the platform, increase conspiracy theories, ban journalists from Twitter without good reason. , and suddenly changed the rules on Twitter to ban third-party developers (to name a few), and show(Opens in a new window) destroying the Tesla brand.
It’s also clear that Musk wants us to think that there is little or no ego involved in this. His use of Twitter, he seems to be saying, is another way to get people to buy Tesla cars. “I think Twitter is a very powerful tool in driving Tesla, and I encourage companies of all kinds, automotive or not, to use Twitter more, and use Twitter accounts in ways that are interesting, and informative, and entertaining, and will help drive sales, as it is with Tesla,” he said.
Although bragging about the number of followers on Twitter at a time when Tesla is receiving money is absurd, Musk’s frequent behavior on Twitter (perhaps leading to a lawsuit) shows that his use of Twitter is not just a cold, calculated way to drive Tesla’s sales. . Instead, it’s often Musk’s unfiltered thoughts that turn into tweets, and some of those tweets, like the “safe money,” tweet, have the potential to cost Musk and Tesla billions of dollars.(Opens in a new window).
The tweet may have been deleted
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It helps Musk’s case that Tesla earns a quarter(Opens in a new window) was better than expected, rising to $ 24.32 billion (compared to $ 17.72 billion in the same period last year). Revenues have risen to $3.69 billion, an increase of 59 percent year-on-year, even shy of expert estimates.(Opens in a new window) $3.8 billion.
But Tesla investors are fed up(Opens in a new window) What Musk is looking at on Twitter, all around throwing money around, is a waste of time, and the massive drop in Tesla’s stock price isn’t helping either. Even if the number of Musk’s followers increases, if Tesla’s business starts to suffer, Twitter’s “huge value” will, as Musk said, be called into question.