The revenue from this World Cup season is $1bn more than what was generated from the 2018 tournament in Russia.
FIFA has secured an unprecedented $7.5bn in four-year commercial funding linked to the 2022 World Cup in Qatar, football’s governing body has said.
The revenue, which FIFA revealed on Sunday to officials from more than 200 of its member countries, is $1bn more than the organization earned from previous World Cups before the 2018 World Cup in Russia.
The extra money was boosted by the sales they received this year. Qatar Energy joined as a top sponsor, and new third-party sponsors include Qatari bank QNB and telecommunications company Ooredoo. FIFA also added third-party advertising this year from crypto.com and blockchain Algorand, its first American sponsor in more than a decade.
The biggest bids for this year’s World Cup were signed for Sepp Blatter’s leadership in the two matches in Russia and Qatar. It has also partnered with Fox in the United States and Qatari broadcaster BeIN Sports since 2011.
FIFA pays the organizing committees of the host countries, prize money, travel and accommodation for teams and supporters. It also charges a legacy fund to help grow the game in the host country after the World Cup leaves town.
Qatar’s World Cup winners will receive $44 million out of a total of $440 million.
FIFA prepares its accounts four years around each World Cup. During the 2015-18 tournament leading up to the Russia World Cup, the governing body brought in $6.4bn. They will use the money to support member organizations due to the uncertainty in 2020 when the national football team and the World Cup are almost closed.
The organization’s revenue is expected to approach $10bn over the next four years, thanks to a new financial model for women’s football and the 2026 World Cup in the US, Canada and Mexico, which will see 48 teams compete for the first time. from now on 32.
FIFA has an almost blank slate for the 2026 edition with top sponsors Coca-Cola, Adidas and Wanda only recently added. Various women’s soccer sponsorships have been signed to participate in the 2023 World Cup in Australia and New Zealand.
