Devdas, Sanjay Leela Bhansali’s blockbuster hit, was released 21 years ago. With this movie, we entered for the first time into the exciting universe of the director, who did everything possible to make the film look good. With Hum Dil De Chuke Sanam from 1999, Bhansali had already created an iconic aesthetic, but with Devdas, he created a world that would eventually match his aesthetic.
Devdas, starring Shah Rukh Khan, Aishwarya Rai, and Madhuri Dixit, was among the most expensive films ever made in Hindi cinema. The impact of his designer clothes was so great that it temporarily dominated Indian fashion. Large, museum-like cinemas may be a staple of Bhansali’s cinema today, but when it premiered, the audience’s mouths dropped. On celluloid with all the available colors, there had never been such beauty, beauty, pride, and beauty. Although there were many dramas, the fashion and styling of this film set the standard for many others. This is the beauty of Bhansali’s Devdas, which set the standard for all his subsequent films even years after its release. Each set was carefully designed, and each garment was expertly sewn. Abu Jani Sandeep Khosla also bagged the National Award for Best Costume.
The performances of Shahrukh Khan, Madhuri Dixit, and Aishwarya Rai were flawlessly executed by the filmmaker. Even before she was mentioned at Cannes, Aishwarya Rai became the most recognizable face of one of the most beautiful brands in the world. Aishwarya wore a beautiful pink saree with crystal work and detailing. She accessorized this stunning ensemble with rani haar, thick kadas, and pearl necklace. She chose a pink lip color, a shimmery eyeshadow with a bright highlighter, a red bindi, and a cute bun for her hair. Aishwarya’s dress is perfect for wedding gatherings when it comes with danglers. 600 Bengali sarees were combined and mixed to create 600 new designs of Paro style.
Dressed in a blue Bengali silk saree, Aishwarya looked like a bride. She was wearing a blue silk saree with various gold embellishments. In this outfit, Aishwarya wore a choker necklace, rani haar, and jhumkas. He looked absolutely amazing. She accessorized this look with bright eyes, sleek hair, and a bright crimson bindi. After marriage, Paro sarees were kept 8-9 meters long instead of the usual 6 meters.
Do you remember the stunning and stunning women wearing red and white saris in the song “Dola Re”? This beautiful saree, a beautiful white red color with contrasting gold work is perfect. The intricate detailing of the blouses made them unique. Aishwarya opted for matching earrings, beautiful haath earrings, and a choker necklace with maang tikka to add some glitz to her ensemble. Never before has a Bengali saree or lal paad appeared on TV in such a spectacular way. Not just wearing sarees or jewellery, Alta also sported what was probably the most dramatic performance of the time in this song. To avoid any distortion, it took about three hours to properly adjust the saree in the same way for each shot.
We still hum Silsila ye chaahat ka for its uplifting songs and backing tracks. In such a heartfelt song, Aishwarya Rai’s Bengali persona in a red and blue saree was a perfect look. The simplicity of this dress, which shows her life before marriage, makes it very popular.
Aishwarya Rai’s main saree collection was designed by Neeta Lulla. To bring Paro to life, more than 600 sarees were bought from several shops in Kolkata. It usually took three hours to pull many sarees into groups to make them look perfect. Aishwarya Rai was covered in more than 9 meters of cloth instead of the usual 6 meters to look good.