See what you made Ticketmaster do.
The ticketing service released a statement regarding the sale of tickets for Taylor Swift’s Eras Tour saying, “we would like to apologize to Taylor and all of her fans – especially those who had trouble purchasing tickets.”
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For those who haven’t been following the frenzy, here’s a recap. Ticketmaster suspended ticket sales for Swift’s first tour since 2018 last Thursday after rescheduling Capital One card sales. On top of this, the service was not ready to deal with the number of fans trying to buy tickets through the Verified Fan presale last Monday. Ticketmaster’s website crashed ahead of the Verified Fan presale and fans endured hours-long lines while others received an error message when they arrived at the front of the line.
“We estimate about 15% of events across the site experienced problems, and 15% is too many, including passcode verification errors that caused fans to lose the tickets they were holding,” the press wrote.
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Ticketmaster blamed “unprecedented traffic” on the site due to bots and fans without codes being sold on sites with a Verified Fan presale.
In their lengthy statement, Ticketmaster goes over the numbers they announced for their Eras Tour. It says 3.5 million people signed up for the Verified Fan presale – the largest subscription in its history. About 1.5 million fans received presale tickets and 2 million tickets were sold during the Verified Fan presale breaking their record for the most tickets sold in a day.
Yesterday, Swift broke her silence on the conversation in a statement on Instagram. The In the middle of the night the singer wrote, “we asked them several times, if they could do this and we were assured that they would.”
Hopefully, Swift’s issue with Ticketmaster can be over soon.
